This online interactive workshop takes you on a journey, from learning about the media landscape and broadcast set-ups, through to techniques on how to handle the media, and deciding what you say and how you want to come across in media interviews.
You will gain valuable insights into ways to communicate with the media, with what are often sensitive areas of research. The outcome from this session is for participants to have developed the confidence and inspiration to actively explore more rewarding media opportunities.

Hosted by two media communication experts: Nadine Dereza, an international broadcaster and award winning journalist; and Ross Edmonds, Communications Director at Babaco Media, specialists in preparing clients for media interviews and crisis planning.
The media play a vital role in getting the word out so that people have accurate information. By proactively engaging with journalists, experimental biologists can contribute to the narrative, nurturing better coverage whilst combating misinformation and disinformation.
This media skills workshop will be held twice on Tuesday 13 May 2025 to cover different time zones. You will be able to choose your preferred option during the booking stage.
Be aware! This workshop will be delivered via Zoom and requires the camera to be on during all the session.
You will need to create and/or log into your SEB account to be able to book this event.
Cost
1. SEB members: Free
2. Non-members: £35
Are you not a SEB member yet? Have a look at our membership options below. As a member, you can take advantage of this and other workshops, webinars, grant opportunities, and discounts for SEB Conference and SEB journal publications.
MEMBERSHIP FEES
One year | Three years | Five years | |
Student | £22 | £56 | £93 |
Early career scientist | £33 | £84 | £140 |
Full | £63 | - | £267 |
Audience
Open to researchers from all career stages.
CPD Points
This SEB Career Workshop has been approved by the Royal Society of Biology (RSB) for the purpose of Continuing Professional Development (CPD). Participation will be counted as 9 CPD points. Attendees can record their CPD through the RSB website (mySociety). If you gain more than 50 CPD points across the year, you will be issued a certificate.
Additional details about RSB scheme for CPD
SEB information page on CPD points
Cancellation Policy
No refunds will be made for cancellations received after 9 May 2025.
Questions
Email us at [email protected].
You will need to create and/or log into your SEB account to be able to book this event.
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